Marketing Buyer Persona (PPT Template)

This PowerPoint template contains graphics for illustrating Buyer Persona profiles for marketing and sales presentations. You can define and describe characteristics of your target customer (so-called sales avatar) or most typical user persona.

Use this PPT diagrams and icons to present a Buyer Persona as professional infographics.

Content

Buyer persona is a semi-fictional and generalized representation of your ideal customer. Visualizing client's portrait will help you and your team to understand his needs and create the most valuable product.

Marketing Buyer Persona deck is a collection of editable templates for illustrating customer profile. The diagram contains nine buyer persona charts and 31 fully editable icons. These PowerPoint layouts will assist you in illustrating clients’ profiles for marketing and sales presentations, team meetings or webinars. You can define and describe the characteristics of your target customer or typical user persona. Visualizing ideal clients profile helps to understand your marketing strategy weaknesses and improve sales.

The Buyer Persona collection contains various diagrams and charts for illustrating customer profiles for marketing and sales presentations.

The first one is marketing buyer persona template illustrated with 6 features: personal information, education, work, background, goals and needs, technology. Layouts are presented in a few variations: colorful, mono-color, with icons and text description. The Buyer Persona deck includes sales avatar shape.

You can also find business avatar profile and target client slide template with main characteristics. The diagrams include four parts that can be used for building an ideal customer avatar: illustrating demographics, describing the background, putting goals, needs, and technology. We also created business buyer persona profile card. This template contains main customer contact information, his needs, and goals.

All presented shapes will help you organize audience segments, make your marketing strategy strong and therefore grow the company’s profit. You can use these diagrams and icons to present a Buyer Persona as professional infographics. The slide deck is fully editable by using built-in PowerPoint tools, including changing the color of the icon filling, adding shadows, changing shape and size, rotating, flipping the object.

A buyer persona is a great tool for improving understanding of the important customer segments and communicating this knowledge to the wider business. Such a technique will help bring your clients to life and avoid using descriptive statistics that rely on averages and are highly misleading.

Fully editable in PowerPoint set of vector shapes fully editable by using built-in PowerPoint tools, including

• changing color of the icon filling and its outline
• adding shadows
• changing shape and size, rotating, flipping the object
• putting shapes behind or on top of text

See editing demonstration in our HowTo Videos.

Authors

• infoDiagram's designer
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Slides included in this PowerPoint Presentation:

• Buyer persona diagram illustrated with icons
• Example of the marketing buyer persona illustrated in 6 stages
• Customer persona profile illustrated with human head chart
• Example of the user avatar chart illustrated with 5 characteristics
• Example of the sales persona description illustrated with icons
• Sales persona template showed with description and icons
• Example of the best customer profile illustrated with photo
• Customer profile template illustrated with replaceable photo
• Target client characteristics slide illustrated with photo
• Example of the target client characteristics slide
• Target client characteristics slide illustrated with matrix diagram 
• Target client characteristics slide illustrated with star centered diagram
• Marketing persona slide illustrated with vivid diagram and icons
• Buyer persona profile illustrated with markers and icons
• Example of the charts that can be easily adapted
• Buyer persona outline icons
• Example of the flat icons intended to illustrate buyer persona
• Example of the hand drawn markers